Quality

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SWOT Analysis

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Strengths
  • Having a young and dynamic academic staff
  • The university's deep-rooted and institutional structure
  • Availability of field-specific courses for students
  • Bologna-compliant curriculum
  • Adequate physical facilities on campus
  • Low cost of living in Kütahya
Weaknesses
  • Insufficient number of academic staff in certain fields and periods
  • Limited international recognition
  • Industry collaborations not yet at the desired level
  • Low participation rate in student exchange programs (Erasmus)
  • Inadequately active alumni tracking system
  • Limited infrastructure for foreign trade laboratories / simulations
Opportunities
  • Steady increase in Turkey's foreign trade volume
  • Emergence of new career opportunities in fields such as logistics, e-commerce, and the green deal
  • High potential for cooperation due to the region's industry-oriented structure
  • Opportunity to introduce new courses in digital trade, data analytics, and fintech
  • Increase in Erasmus+ grants and international projects
Threats
  • Increase in similar programs at other universities (competition)
  • Risk of economic fluctuations negatively impacting graduate employment
  • Low preference rate of the region among international students
  • Global economic risks (geopolitical tensions, crises)
  • Potential changes in government policies affecting foreign trade education
Last Update Date: 26 February 2026, Thursday
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