PESTLE Analysis

PESTLE Element	Main Factor / Trend	Potential Impact on the Department
Political	Turkey's foreign trade policies, export incentives, and investment supports Relations with the EU, international agreements, customs union, and "green deal" processes Higher education policies, quality assurance and accreditation / changes in the regulatory framework	The increasing importance of foreign trade and supportive government policies enhance the department's attractiveness to graduates and prospective students. The curriculum may need to be reshaped according to current legislation.
Economic	The increasing importance of foreign trade in Turkey's and the regional economy Exchange rate fluctuations and uncertainty in global financial markets Regional development (especially TR-Region / Kütahya and its surroundings) Labor force and young population's search for employment	Demand for graduate employment and expertise may increase. However, economic uncertainty and low regional industrial density may limit internship and practical application opportunities.
Socio-Cultural (Social)	Young population and demand for university education Globalization, e-export, and increasing public interest in international trade The importance of and demand for foreign language learning Socio-economic profile of students; scholarship and cost advantages	The department's student potential may rise; foreign language education and international trade awareness increase the program's appeal. However, language and preparatory class differences among students may create inequality.
Technological	Digital trade, e-export, financial technologies (FinTech), data analytics, and software usage The widespread use of econometric / financial analysis software (e.g., SPSS, Python, Excel, financial modeling) Distance education, online learning environments, and digital infrastructure development	The curriculum needs to incorporate topics such as digital trade, data analytics, and financial technologies; this increases graduates' suitability for modern market needs. The adequacy of the university's digital infrastructure is crucial.
Legal	Foreign trade and customs legislation, tax regulations, and international trade agreements Education, university operations, quality assurance, and regulatory authorities (education legislation, accreditation) Regulations regarding international student admission, residence permits, and exchange programs	Legal changes may affect the curriculum and the department's structure. Courses that ensure students and graduates master the legislation may be required. Legal compliance and infrastructure are vital for internationalization.
Environmental	Global environmental policies, sustainability, and carbon regulations (e.g., the green deal) Sustainable supply chains and the rise of eco-friendly logistics and trade concepts Regional geographical, logistical, and environmental infrastructure	If courses such as sustainable trade, environmental finance, and green economy are integrated into the curriculum, the department will align with contemporary trends. This provides graduates with both trade expertise and ethical/environmental awareness.

Last Update Date: 26 February 2026, Thursday

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